One in a Million
One million people donating to spinal cord injury.
In the lead up to the Rio Olympics, CatWalk ran a 31 day digital campaign releasing one unique video everyday via social media. Each upload was provided by a well-known personality asking supporters to join them in supporting CatWalk by texting “WALK” to 2448 for an instant $3.00 donation.
Text donations are now closed but thanks to the NZ public (and a few expats), over $35,000 was raised.
Be sure to check out the videos below, they showcase a bunch of incredible people showing their support.